Federal Advocacy
Aiming to Connect Every American
Infrastructure
By crafting and promoting compelling content, we continued to elevate cable’s narrative, reinforcing the industry’s position as a trusted partner among key audiences.
Industry Impact
Visually depicted the industry’s commitment to delivering results that make a meaningful difference.
Feeding South Dakota
Getting the Job Done
Metrics That Matter
Total page views
Most-viewed webpage Connecting Every American
Total video views
Total views of infrastructure-related videos
Net Neutrality
To highlight how proposed net neutrality regulations would have a negative impact on broadband expansion, we launched a comprehensive paid media campaign strategically directed toward decision-makers and other thought leaders.
TV Spotlight
Made DC residents aware of potential threats to the Internet for All initiative by running a multi-week series of ad spots on local cable news and streaming video channels.
New Webpage
Added a net neutrality page to NCTA.com to inform about the FCC's misguided plan and its impact on Internet for All.
Total content views
Number of times ads were viewed
Total page views
Second-most Visited Webpage in Q4 Net Neutrality
10G: The Network of the Future
2023 was a big year for 10G – and we capitalized on this momentum by refreshing website content and continuing to spread the word about this giant leap forward in connectivity.
Leveraging Key Moments
Strategically utilized moments throughout the year to elevate the promotion of 10G content.
Targeted SXSW attendees with Futurist content
Promoted What Is 10G creative during CES
Heightened 10G visibility following Comcast’s Super Bowl announcement
Returning Visitors
Total Visitors Who Returned to the Site (65% YoY increase)
Seconds
Average Website Engagement Time (95% YoY increase)
People Reached
Number of People Reached During Key Moments for 10G